Destination Medical Center Summit 2021 – DMC Retail Strategy

09:00:00 - 12:00:00
Hilton Rochester Mayo Clinic Area Downtown
10 East Center Street
Rochester, MN 55904

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Join us for Destination Medical Center Summit 2021

Cost $99

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Wednesday, December 1, 2021
9 am – 12 pm
Hilton Rochester Mayo Clinic Area Downtown
10 East Center Street, Rochester, Minnesota, 55904, USA

9:00 – Welcome
Patrick Seeb, Executive Director, Destination Medical Center EDA
• Making the Case for a DMC Retail Strategy

9:10 – Panel Discussion – DMC Retail Strategy
Chris Schad, Director of Business Development, Destination Medical Center EDA
Elizabeth McLay, Founder, McLay Consulting
Mike Busch, Vice President Brokerage Services, Paramark Real Estate Services

  • Review of 2022 DMC workplan focused on executing a retail strategy
  • Highlights of downtown residential study
  • What retail gaps have been identified by what audiences
  • Preview of marketing collateral to recruit new retail

9:45 Post Pandemic City
Tom Fisher,
Director, Minnesota Design Center, University of Minnesota

  • What is the direction of future retail
  • Reactivation vs repurposing of real estate
  • Helping support the local retailer’s experience
  • Parking, Traffic, and Infrastructure
  • Types of Retail that will thrive
  • Meeting tenant needs

11:00 – Panel Discussion – Activating Inactive Space
Holly Masek, Executive Director, Rochester Downtown Alliance
Jesse Baerkahn, President and Founder, Graffito SP
Katherine Darnstadt, Founder + Principal Architect, Latent Design
Tiffany Alexandria, Founder, CHOOCHOO-ca-CHEW

  • Retail Leasing
  • Why DMC is a great location for Retail
  • What types of retail are missing from DMC

[email protected]

* Masks are recommended