Tag: Dave Beal

Dare to DREAM: Giving life to Heart of the City

Heart of the City Concept Development

From Discover to Dream, the Destination Medical Center’s Heart of the City public space design team is taking their direction from you.

On March 9, the design team invited community members to take part in the second phase of the design process at a Community Workshop at the Rochester Art Center. More than 130 people attended the 2 ½ hour interactive event.

“The turnout was great,” says Adam Ferrari, owner of the Rochester-based architecture and design firm 9.SQUARE and a member of the design team. But what struck Ferrari was the engagement by the group. “With events like this, it usually goes one of two ways,” he says. “People either react negatively – or they roll up their sleeves and get to work.” This group, according to Ferrari, did the latter.