Driving alone may seem like the most convenient way to get around Rochester, but traveling solo is not always the best – and certainly not the only – travel option.
Currently, about 40,000 people travel downtown for work each day, and local transportation studies show that around 75% of those employees drive to work. But with DMC expected to attract 30,000 additional jobs during the course of the initiative, planners have been looking at other modes of transportation to reduce traffic congestion and parking issues.
“What we learned time and time again from other cities across the nation is that transit is number one,” says DMC Economic Development Agency Executive Director Lisa Clarke. “It’s really critical to get it right on the front end.”
Short-term and long-term planning efforts to enhance Rochester’s transportation are underway. The week of November 13, the city of Rochester is promoting a fall Commuter Challenge to encourage workers and residents to explore different means of transit to get to work or around the community.