Well-told stories are one of the most powerful communication tools we can use in business. They help others better understand us, our work, and our purpose. They allow us to differentiate ourselves from our competitors. And, for entrepreneurs, they give us a platform to share our successes and failures – and learn from one another.
Amanda Leightner is the founder of Rochester Rising, a website dedicated to telling the stories of the rise of entrepreneurship in Rochester. DMC spent some time with Amanda recently to learn more about her passion for sharing the stories of innovators and what advice she would give to someone considering a future in America’s City for Health.
There isn’t a blueprint for becoming an entrepreneur. There also isn’t a universally agreed-upon definition. In the simplest sense, an entrepreneur is an individual who identifies a need or a problem and finds a way to fill it or a solution to fix it. An entrepreneur can be an inventor, an artist, or an organizer. In the end, it’s not so much the definition but the impact of entrepreneurship that matters. That impact is so powerful that, every November, 165 countries around the world dedicate an entire week to celebrating it.
GEW Rochester kicks off on Monday, November 14 and runs through Friday, November 18. Events throughout the week provide opportunities to learn from those involved in new and existing startups, to support the evolving entrepreneurial ecosystem in Rochester, and to connect with kindred spirits.