Well-told stories are one of the most powerful communication tools we can use in business. They help others better understand us, our work, and our purpose. They allow us to differentiate ourselves from our competitors. And, for entrepreneurs, they give us a platform to share our successes and failures – and learn from one another.
Amanda Leightner is the founder of Rochester Rising, a website dedicated to telling the stories of the rise of entrepreneurship in Rochester. DMC spent some time with Amanda recently to learn more about her passion for sharing the stories of innovators and what advice she would give to someone considering a future in America’s City for Health.