Destination Medical Center (DMC) is prototyping a kinder future for construction; one that considers patients, pedestrians, and business owners first. It’s called Business Forward.
“Every business owner will say that anytime they’ve had construction in front of their businesses, they’ve never felt like they’ve been a part of the plan,” says Jamie Rothe, Director of Community Engagement and Experience for DMC Economic Development Agency. “With this type of project, we felt like we needed to build it together. And that’s what we need to do; share information, get information back, then modify and adjust.”

The Rochester City Council has approved the membership of the Community Advisory Committee (CAC) that will assist with public space design for the Heart of the City DMC sub-district at the intersection of First Street SW and First Avenue SW.