Transportation is a priority of the Destination Medical Center (DMC) initiative, and the new transportation management association (TMA) – Arrive Rochester – strives to make commuting easier for downtown Rochester employees.
Arrive Rochester is an initiative of the City of Rochester, DMC, and local employers. Arrive Rochester is part of the broader DMC plan and City of Rochester Comprehensive Plan. Both plans identify the need to shift downtown commuters to more sustainable travel modes such as carpooling, transit, walking, and cycling. This initiative is the product of more than a year’s work by the Arrive Rochester Advisory Committee, a voluntary group of representatives from the city, DMC, local businesses, and other transportation stakeholders.