Prototyping is the practice of designing and building small-scale projects in the city as a way to test new ideas. It is being applied in Rochester to help encourage healthy habits in the downtown.
Ideas included “game-ifying” Rochester’s bike trails, mobile beaches, a sculpture of the inner ear that translates echoes into other languages, a zoo at Soldier’s Field, life-sized emojis, multi-lingual pedestrian signage, interactive windmills and more.
As far out and cool as those projects are, the further the evening of ideas wore on, the more we noticed something.