Urban Evolution Episode 9: The Nordic Shop: Retail Success During a Pandemic

Walter and Louise Hanson

A Scandinavian retailer in Rochester, Minnesota is proof that you can be successful during a pandemic. The Nordic Shop has seen a nearly 300 percent growth in its online sales in 2020 thanks to a robust digital strategy, a keen understanding of its customer base and a forewarning of the impact of COVID by its European vendors. Louise and Walter Hanson, who own and operate the Nordic Shop and are celebrating 47 years in business and in marriage, share their story.

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