Rochester Framing & Fine Art Printing has called America’s City for Health its second home since April 2014, but owners John and Valerie Becker didn’t anticipate how much opportunity there would be for a non-medical business as the DMC initiative takes flight.
“DMC is an animal,” says John Becker. “There’s an energy that comes with the growth of the city. We see it right outside of our window every day.” Rochester Framing & Fine Art Printing is located at the intersection of 4th Street and Broadway in the Riverside Building, which is also home to Cambria, Limb Lab, and Winona State University-Rochester.
The Beckers opened their first framing store in Red Wing, Minnesota in 2002. They had considered expanding into Rochester for some time but wanted to ensure they selected the right location. Finding the Riverside space – a small footprint with high visibility – sealed the deal for them. “We came in at the same time as Cambria,” John said. “They have premium customers – so do we. They do countertops – we do walls. It was very deliberate.”