How can Rochester imagine new ways to think about and visualize land use, urban design and economics? Urban3, an urban planning consulting firm, analyzed the public return on investment in the DMC District during Phase 1 (2015-2019) as part of the Five-Year update to the Destination Medical Center (DMC) Development Plan.
In this webinar on October 7, 2020, Joe Minicozzi, founder of Urban3, provides an overview of the results, how they compare to other locations nationwide, and how Rochester can visualize market dynamics created by tax and land use policies.



But a primary goal for the Destination Medical Center is to transform Rochester into America’s City for Health where residents and visitors will, literally, walk the walk when it comes to wellness.

